Choose speciality channel:   Choose sector channel:     Search the site


Energy Saving Trust ‘Dave’ advert

Agency: Mother

Client: Energy Saving Trust

The Energy Saving Trust, the UK's leading organisation set up to help fight climate change, is launching a brand new TV and radio advertising campaign by Mother London.

Research by the organisation indicates consumers want to save money at home but are confused about who to listen to for energy saving advice.

The new campaign is designed to emphasise why the Energy Saving Trust is the place to go for free, impartial energy saving advice, and encourage consumers to take action to stop wasting domestic energy.

The animated advert which was devised by Mother and directed by Nexus Productions, aims to drive awareness amongst UK consumers of the need to stop wasting energy at home. It features a friendly and enthusiastic character called “Dave” who is voiced by actor and comedian Matthew Horne (Gavin from the BBC’s ‘Gavin and Stacey’).

The first TV burst will run for four weeks up until October 19, which is the start of Energy Saving Week 2009. The second burst is planned to run from 4th to 31st January. The TV ads will supported by four radio ads also created by Mother and an online advertising campaign using TV ad as a pre-roll.

“Unnecessary waste is increasingly seen as Household Enemy No.1 nowadays, and many householders have made great strides to stop wasting resources at home,” said Marketing Director at the Energy Saving Trust, Matt Wright.

“Our new campaign is designed to inspire householders to continue to think innovatively about how they can stop wasting energy in their home; to spur them on to keep up the good work!”

He added, “Our research indicates while consumers are concerned about the environment, what they really want is easy-to-do advice with tangible benefits.  Dave will be offering some unusual, entertaining tips alongside typical advice about how to avoid wasting energy.

“We’re sure Dave’s honest and entertaining charm will win-over householders, empowering them to re-think their domestic energy consumption by talking to the Energy Saving Trust for lots of ideas.”

free prescription drug cards site free cialis coupons
discount drug coupon cialis 2015 coupon coupons for prescriptions
national abortion federation missed abortion how much for an abortion
late abortion when is it too late to have an abortion
bystolic generic bystolic discount card generic for bystolic
bystolic coupons for free site when will bystolic go generic
prescription drug coupons prescription drugs coupon
does an abortion hurt why should abortion be illegal
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
cialis dose 30 mg click cialis dosage for enlarged prostate
cialis 2 cialis 2 cialis 2
coupons prescriptions cialis discounts coupons
ventolin brez recepta ventolin navodila
how to have an abortion pill abortion price
the abortion pill first trimester abortion pill
the cost of abortion where to get an abortion pill how do abortion pill work
viagra recenze viagra recenze viagra prodej
free cialis coupon coupon for prescriptions
what is abortion pill cost of medical abortion how do abortion pill work
abortion pill facts abortion pill law abortion pill definition
buy abortion pill abortion pill pictures reasons for abortion pill
abortion at 15 weeks abortion rules
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
vivitrol wiki link naloxone naltrexone




3073 showcases match your criteria