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National Readership Survey relaunches website

Agency: Yarrington 

Client: NRS 

The National Readership Survey, the largest ongoing survey of newspaper and magazine readership habits in Britain, today unveiled a new-look website as part of an ongoing review of the organisation by NRS CEO Mike Ironside.

The new site,, went live on September 28. For the first time, the site will make available digitised versions of the NRS quarterly volumes. It will also feature eight-year trend graphs comparing NRS and Audit Bureau of Circulation (ABC) data, as part of a drive by the two organisations to work closer together to serve the media industry.

The data will also be accessible on ABC’s website, and this is the first time comparable circulation and readership trends have been made available on both sites.

Additionally, NRS is developing an e-alert system to keep publishing and media industry stakeholders constantly updated about Survey developments. The site will also feature a members’ forum discussing ideas put forward by the recently established NRS User Advisory Panel, and blogs from key industry figures.

The website has been designed by Yarrington and reflects the new NRS branding, which was unveiled last month. The relaunch follows CEO Mike Ironside’s root-and-branch review of NRS since his appointment in December 2008, and extensive consultations with NRS stakeholders including the NPA, PPA and IPA.

Mike Ironside says: “We are delighted with the new-look site, which we have completely redesigned to make the survey more accessible, valuable and relevant to the industry.

"Showcasing NRS and ABC data together in one place for the first time is testament to how both organisations are beginning to collaborate for the benefit of the whole media sector."

Jerry Wright, chief executive, ABC, adds: “ABC is committed to forging a closer relationship with NRS and the inclusion of ABC data on the open access area of the new NRS website is a key stage of the process. We hope the combination of circulation and readership data - also available on the recently improved ABC website - will provide greater insight for users of both data sets, for the benefit of our mutual customers."

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