Agency: Thinking Juice
Client: Wyke Farms
Wyke Farms, the UK’s largest independent cheese producer and milk processor, has aired the first broadcast advert in its autumn advertising campaign.
Wyke Farms plan to reach over 750,000 ABC1 Housewives with the 30 second television advert which spearheads a £800k marketing drive this autumn.
The ad, entitled ‘Stan Remembers’ features the true story of Stan Graves, 84, who wrote into Wyke in July 2009, with his memories of the Clothier family & working on the farm in the 1940’s when he was sent to Wyke at the age of 15 during the Second World War to work on the farm as a land boy.
The advert, which was all shot on the farm in Somerset demonstrates the brands true traditional farmhouse Cheese maker roots that have stood the test of time.
“We have been giving away free recipes and encouraging people to embrace their ‘inner foodie’ for over ten years so the fit for us was an obvious one,” said Managing Director, Wyke Farms, Richard Clothier.