Agency: Las Vegas Convention and Visitors Authority
Client: R&R Partners
Sometimes, you need a good excuse to get away.
How about a holiday like Chinchilla Day?
Surely you’ve heard of Chinchilla Day. It celebrates Le Trios Chinchillas, three very tiny defenders of a small village against a band of vile rogues.
Outnumbered and outsized, the chinchillas managed to defeat the villains. Or something.
The bottom line is that Vegas Tourism hopes this will encourage travellers to head to the party capital.
And why not?