CNN International (CNNI) has unveiled a new tagline – ‘Go Beyond Borders’.
It replaces ‘Be the First to Know’, which debuted in March 2001 and has been introduced following an extensive external and internal research process into what viewers valued in us and expected of the broadcaster.
‘Go Beyond Borders’ aims to articulate CNN’s “shared values” and “commitment to delivering intelligent news in a connected world.”
CNNI will use the tagline not only as a marketing message, but also as a content filter; every day CNNI’s news coverage will promise to go beyond the expected.
‘Go Beyond Borders’ was developed by CNN’s global marketing and creative departments in conjunction with the Boston-based agency Tooth+Nail.
The first execution of ‘Go Beyond Borders’ was produced by the International On-air Promotions unit and will debut on air September 21 alongside new logo, graphics and music.