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The Prostate Cancer Charity ‘Nothing’ advert

Agency: Exposure

Client: The Prostate Cancer Charity

Exposure has created a TV commercial to air alongside coverage of the Tour of Britain on ITV4.

The animated 30-second spot is called ‘Nothing’ and features The Prostate Cancer Charity’s stick man trying to examine his prostate gland.

The tagline for the ad is ‘If you can’t see anything, then there’s nothing to worry about’.

It is designed to raise awareness of prostate cancer and encourage men to get checked, even though they can’t necessarily see anything wrong.

AJR
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