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Dr Antonio Martins’ Coco Drink new packaging

Agency: Blue Marlin

Client: Dr Antonio Martins’ Coco Drink

Natural isotonic thirst quencher, Dr Antonio Martins' Coco Drink, has been given a radical new look by Blue Design Brand Design.

The new brand identity, packaging and collateral has been created to help launch the new range of coco juice, milk and cream to the UK market.

Coco has been a considerable success in continental Europe but for the more competitive UK juice and smoothie market, Blue Marlin has been tasked with creating a more premium positioning for the product.

The strategic brand design agency has done this by creating a category-breaking treatment that will achieve dramatic standout.

Blue Marlin has also designed a new logo for the Dr Antonio Martins’ umbrella brand: a coconut leaf sprouts from the letter ‘d’ to communicate his expertise in coconut biology.

The design will be rolled out across liveries, website, POS, advertising and press materials in the future.

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