Agency: McCann Erickson
Eric Prydz set the charts alight a few years ago with his track ‘Call on Me’. Or rather the accompanying promo video did with its cast of lycra –clad hotties.
Its huge appeal has not been forgotten with this new work for Subway from McCann Erickson.
A rather ropey looking bloke ‘goes for it’ in front of his aerobics class, only for the punchline… he’s actually been hypnotised and is being laughed at by a theatre audience of 1,200.
With Darren Brown hitting the headlines this week, hypnotism seems a timely topic for an advert.
And with some aerobic tomfoolery, what’s not to like?