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ADVERTISING CAMPAIGNS

Boots ‘Audition’ advert

Agency: Mother

Client: Boots

To announce its ‘3 for 2’ autumn beauty event, Boots UK latest TV campaign captures the excitement felt by women when creating and experimenting with new looks and make up.

In a first for the brand, the campaign features an ad produced specifically for ITV hit show, ‘The X Factor’. 

Created by Mother London, the 30-second spot sees a female office worker use cosmetics from Boots to dramatically change her image three times.

The makeovers show how new looks help women feel good about themselves' in lots of different situations from “I’m ready for bigger things” to “No I didn’t have a late one” and “Caught you looking”.

Each takes place in a ‘Sliding Doors’-type situation. The same scene plays out three times and each look evokes a different reaction from her colleagues.

In the version of the ad specifically created to run during X Factor, the spot has a twist at the end featuring a showstopping look called “I’m ready for my audition”.

The office worker is greeted by her enthusiastic work colleagues who are all in T shirts with a ‘vote’ slogan.

The campaign once again features Sugababes’ ‘feel good’ single ‘Here Come The Girls’.

The song’s strong female theme aims to strike a powerful chord with women’s feelings of fun and playfulness when changing their image to suit their mood.

AJR
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