Agency: McCann Erickson
Client: Nature Valley
‘Back To The Wild’ is the humorous new webfilm for Nature Valley courtesy of McCann Erickson and Tool of North America Director, Geordie Stephens.
As ‘Wildlife Freedom Expert’, Jack Deer travels the plains of his ‘Freedom Institute.’
We follow along as he prepares to release something special back into the wild.
Operating under the principal that everything natural should be returned to nature, Jack sets out to free that most pure of species: the Nature Valley granola bar.
As he launches the granola bar into the air, it falls to earth instead of flying free.
Jack explains that it's grown too close to humans and doesn't want to leave when suddenly an African bushman sprints past him, swiping up the tasty granola bar.