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HSBC ‘Soapbox – Immigration’ advert

Agency: JWT NYC

Client: HSBC

In a series of candid and moving new spots for HSBC Bank USA, JWT NYC briefed Anonymous Content director Brett Morgen to give New Yorker's a soap box to sound off on.

Shot in NYC's Flatiron District, Morgen leads a series of New Yorkers to the HSBC soapbox where they sound off on immigration, technology, and family.

It aims to underpin the positioning that, “Understanding the unique values of their customers has made HSBC the world's local bank.”


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