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University of Leeds ‘Faculty of Medicine and Health’ promo

Agency: Mezzo Films

Client: University of Leeds

Recent University of Leeds graduate and Mezzo Films’ newest recruit, Natasha Arciniega from Lytham St Annes, used her inside knowledge of the institution’s campus and buildings to land the role of producer on a promotional film for the University’s Faculty of Medicine and Health.

The film company was commissioned by the University of Leeds earlier this year to produce a film which would promote the huge amount of research activity taking place within the Faculty every day. In addition, the film aimed to give a snapshot of the Faculty’s full capabilities both to the business and wider community.

Having spent three years studying for her degree in Cinema, Photography and Television Studies at the University of Leeds, Natasha was given the job of producing the film which, with only a two day filming window, required first hand orientation of the areas which would be backdrops

“It was a tight turnaround but thanks to the University’s help and support over the two days, we were able to gain access to the key areas we needed to film in,” said the young film maker.

“The only challenge we had, was choosing which research and health technology projects to feature as hundreds take place every single day – it is a seriously impressive set up.”

Linking back to the vast and important activity which takes place within the Faculty at any one time, Natasha and the team from Mezzo used time as a key theme for the film.

 “Using a crash zoom through a person’s eye, we were able to create powerful, fast paced images of students and lecturers in action which communicated our overall theme of ‘time is a great healer’,” continued Arciniega.

“Crucially, the film needed to raise awareness that the Faculty is improving lives from birth to death thanks to leading innovation and enterprise which are at its heart.”

The film is now shown at Faculty open days and is available online for prospective students and the public at large to view.

AJR
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