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British Gas ‘Free Swim’ advert

Agency: CHI and Partners

Client: British Gas

British Gas has launched ‘Free Swim,’ a through-the-line campaign inviting British Gas customers to take a swim at their local pool – and bring the family along - for free!

Featuring an appearance from Gold winning medallist Rebecca Adlington OBE the TV is being supported  by an online Free Swim experience, where customers can request and print out their free voucher.

Designed by Rufus Leonard, users can register for a swimming voucher at  - which they can either printout at home or receive through the post.

Gold winning medallist Rebecca Adlington OBE is on hand to take users through the voucher request process, which features lively Flash animation, creating a slick and easy booking experience.

Customers are first prompted to choose a pool in their area, thanks to a custom designed Google Maps pool finder, and then asked to book a chosen day and time. It couldn’t be simpler.

“It’s important for British Gas to lead the way online,” said Head of Online services at British Gas, Benjamin Braun.

“In this instance we are encouraging customers to swim for free and the easiest way to redeem vouchers is online.”

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