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ADVERTISING CAMPAIGNS

Editor’s Pick. Flora ‘How Young Is Your Heart’ advert

Agency: BBH

Client: Flora

Flora has launched a new retro-styled advertising campaign that celebrates the heritage of the brand in the UK, whilst showcasing its heart health benefits.

‘What’s your heart age?’ is part of the global marketing strategy for the Flora brand – known as Becel in non-UK markets – to get 100-million people to take the Flora heart age test by 2020.

It’s the first UK campaign to introduce Flora’s heart age tool - an online heart health test that can be taken at floraheartage.com.

The campaign hopes to push the message that the right nutritional choice and physical activity will have a lifelong beneficial impact.

Together with a healthy diet and lifestyle, Flora claims it can help maintain consumers’ heart age because “it’s packed with Omega 3 & 6 and has 70% less saturated fat than butter.”

The 40- and 30-second film, created by BBH, opens in the 1970s with a boy who we follow as he ages through to present day. Over the years, our hero’s heart stays young with a little help from Flora and every day exercise. The film will run on television, in cinema and online.

Accompanying press executions, are consistent with the television commercial and show characters through the ages using Flora as part of their healthy diet.

“We are very proud of this campaign as it establishes the key brand benefit, Heart Health, in a simple, involving and engaging way by building on Flora’s heritage in the UK,” said Becel European Brand Manager, Massimiliano La Franca.

AJR
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