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ADVERTISING CAMPAIGNS

s1jobs ‘Love Your Job’ advert

Agency: The Leith Ageny

Client: s1jobs

Scottish job search website, s1jobs, has launched a new advertising campaign showcasing the talents of Scottish cycling sensation Danny MacAskill.

The campaign, with the theme ‘Love your job’, appears on TV and in a special extended YouTube version (over four minutes long).

Both show MacAskill performing a jaw dropping series of stunts on his less than ordinary journey to work.

MacAskill unexpectedly took the internet by storm after posting a video of himself performing street trials stunts around Edinburgh. The footage has since been viewed nine and a half million times.

The s1jobs campaign was developed by The Leith Agency and flimed in Aberdeen, Edinburgh and Glasgow. Media is by The Media Shop Scotland.

“The first time we saw Danny’s YouTube video we were blown away. He’s an incredible Scottish talent, which when you think about it is what s1jobs is all about,” said Head of Marketing at s1, David Craik.

“So we wanted to create a campaign that would showcase Danny doing his thing, without too much interference from us. We’re delighted with the results.”

The Love your job campaign sound track is ‘Barriers’ by Glasgow-based band Aereogramme.

AJR
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