Choose speciality channel:   Choose sector channel:     Search the site


Tourism Australia and Emirates launch joint campaign

Agency: DDB

Client: Tourism Australia/Emirates

Tourism Australia (TA) and Emirates Airline have partnered on a national advertising campaign encouraging Brits to travel to Australia for a rejuvenating holiday experience.

The campaign runs from 7 September to the end of October and for a month next year, highlighting the convenience of flying to Australia from a range of regional airports with Emirates’ one-stop services via Dubai. The airline offers departures from Heathrow, London Gatwick, Birmingham, Manchester, Newcastle and Glasgow.

The advertisements promote a lead-in fare of £580 to Perth (inclusive of all taxes and charges, and applicable from all UK departure points), and directs consumers to visit or to contact their local travel agent.

The campaign is part of a £2 million plus spend that TA and Emirates will use to promote Australia this year – nearly double the combined advertising investment that was committed last year.
The campaign will include regional radio, print, online and outdoor activity, with executions focusing on the transformative power of a holiday in Australia.

It is the first time TA and Emirates have included radio in their advertising campaign. The 40-second radio spots will run in catchment areas around each of Emirates’ UK departure points (Heathrow, London Gatwick, Birmingham, Manchester, Newcastle and Glasgow), reaching more than 4 million people.

The outdoor component features rail and roadside 48-sheet formats across the country including Transvision screens in key locations.
There will also be a 20-page supplement in The Mail on Sunday which will provide engaging content to inspire consumers to take their next holiday in Australia flying with Emirates.

“Following on the success of the last co-operative campaign, we are delighted to be working with Emirates again  to promote Australia’s tourism credentials, and to make the destination accessible to holidaymakers by raising consumer awareness of the airline’s regional departure points,” said Tourism Australia, Regional General Manager UK/Europ, Rodney Harrex.

“The use of regional media, ensuring the messaging is targeted to the local audience is a crucial element of this campaign.  Given the current economic climate, it is critical for Australia to be active in the market and we remain committed to keeping the destination top of mind in consumers’ minds.”

Vic Sheppard, Emirates’ Vice President UK & Ireland, added that Australia was a very significant part of the airline’s global network.

“This wide-ranging campaign with our partners at Tourism Australia will play a major role in introducing more UK travellers to the convenience of our 63 weekly flights to Australia from their local airport,” Sheppard said.

can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
national abortion federation click how much for an abortion
cialis prescription coupon site cialis coupons from lilly
cialis coupons from lilly link free printable cialis coupons
discount drug coupons transfer prescription coupon
low cost abortion clinics link houston abortion clinic
abortion photos how expensive is an abortion abortion at 5 weeks
www bystolic com coupon read does bystolic have a generic
cialis discounts coupons go pet prescription discount card
cialis coupon prescription discount coupons discount coupons for cialis
amoxicillin dosage for a uti amoxicillin dosage for a uti amoxicillin dosage for a uti
new prescription coupons click coupons prescriptions
coupons prescriptions prescription savings card
does an abortion hurt first trimester abortion why should abortion be illegal
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
sumatriptan 100 mg sumatriptan 100 mg sumatriptan 100 mg
generic cialis dosage best ed drug for diabetics new diabetes treatment
aida kreuzfahrt aidadiva aida angebote
ventolin brez recepta ventolin navodila
spontaneous abortion pill cheap abortion pill clinics spontaneous abortion pill
medication abortion pill pro abortion
abortion pill online low cost abortion pill
neltrexone what happens if you take naltrexone and opiates
vivitrol wiki naloxone naltrexone
naltrexone uk ldn colitis what is naltrexone hydrochloride used for
naloxone challenge test how long does it take for naltrexone to work buy naltrexone online
naltrexone high open naltrexone 4.5 mg side effects
what is vivitrol used for injection to stop drinking alcohol naltrexone implant locations




3073 showcases match your criteria