Choose speciality channel:   Choose sector channel:     Search the site

ADVERTISING CAMPAIGNS

Ford Taurus ‘Mirrors’ advert

Agency: JWT/Team Detroit

Client: Ford

In the wake of successful campaigns that helped launch the 2009 Ford F-150 and transformed the Ford Fusion into a best seller, New York-based A Very Small Office (AVSO) and design and animation studio Offspring have once again joined forces with JWT/Team Detroit.

This time it’s for a series of intricate, high-energy 30-second ads announcing the completely redesigned Ford Taurus. The latest addition of the ‘Drive One’ campaign features voiceovers complementing the stylish All-New Ford Taurus poised against starkly beautiful landscapes.

Each effort features a dynamically animated "isolated part" representing a new piece of advanced Ford technology - the EcoBoost engine, blind spot monitoring side mirrors, and the voice-activated SYNC system.

‘Mirrors’ promotes the Ford Taurus' "indicator-light-warning, radar-sensor linking, blind-spot-penetrating" BLIS side mirrors that warn drivers about potential blind spot dangers.

In the work, two highly stylized motorcycles swarm a Ford Taurus from behind. The BLIS technology warns the driver of the motorcycles presence, however, and gives him the information needed to speed away and avoid a collision.

Engine highlights the model's new twin-turbocharged, direct injection V6 EcoBoost power plant that has "the thirst of a V6, but the thrust of a V8."

The spot features a Ford Taurus SHO clipping along, rolling up behind another vehicle, and leveraging the power of the all new engine to blast past its slow-moving cousin in one smooth, effortless motion.

"The challenge here was to stay consistent with communicating the brand pillars of quality, green, safe and smart that define Drive One while creating something fresh that still fit into the campaign's overall aesthetic," said AVSO Director Mikon van Gastel.

"By isolating the new technologies in space and then merging them with the Ford Taurus as a whole, we were able to focus on the innovations of the latest models while still showing off the vehicle's impressive new design."

AJR
drug prescription card blog.brunothalmann.com viagra coupons online
medical abortions how long does an abortion take abortion clinic
abortion research paper fyter.cn abortion doctors
late abortion ronnebybloggen.se when is it too late to have an abortion
abortion questions waltersgarage.com when is it to late to get an abortion
progesterone hormone pills progesterone hormone pills progesterone hormone pills
side effects of abortion pill site post abortion
viagra buy viagra what is the effect of viagra cheap online viagra
pro-choice abortion facts read pill for abortion
voltaren gel voltaren rapid voltaren rapid
printable coupons for cialis aero-restauration-service.fr cialis coupons 2015
spontaneous abortion pill average cost of an abortion pill spontaneous abortion pill
priligy hinta community.vitechcorp.com priligy 60 mg
nootropil 800 g nootropil 1200 nootropil
addyi suomi avonotakaronetwork.co.nz addyi fda
metoprolol pro medicin metoprolol pro medicin metoprololtartrat
lamisil comprimidos lamisil crema precio lamisil crema precio
priligy 30 mg femchoice.org priligy
lamisil para que sirve avonotakaronetwork.co.nz lamisil
naltrexone uk buy go medication naltrexone
generic naltrexone site naltrexone for anxiety
methsuximide naltrexone side effects naloxone challenge
naltrexone generic cost read ldn therapy
vivitrol canada lasertech.com vivitrol shot side effects


FILTER CREATIVE SHOWCASE

 







APPLY FILTER


3073 showcases match your criteria