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BCBS ‘Motor’ advert

Agency: Ogilvy

Client: BCBS

Ogilvy  has created a series of engaging new spots for Blue Cross Blue Shield roping in the talents of production company Rabbit and its director Matt Ogens, who focuses his lens on the small business owner.

Each of the three spots – ‘Motor’,’ Excel’ and ‘Farm’ are poignant ‘slice of life’ ads that peer into the daily routines of the independent entrepreneurs whose business lives thrive on the well being of their employees.

Ogens' direction aims to draw viewers in with heartfelt tales of everyday Americans making a living doing what they love.

Picturesque visuals frame stories of bakers, motorcycle enthusiasts and shipping experts, all of whom take pride in providing excellent service to their customers, and affordable, high quality medical benefits to their employees.

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