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HSBC ‘Integrity’ advert

Agency: JWT, London

Client: HSBC

A paparazzo with a heart features in the latest work from JWT London for HSBC.

The advert shows how a photographer goes the extra mile following a celebrity to a nursing home where she is seen visibly distressed at the sight of her ill and elderly father.

Should he sell the pics to a tabloid and make a quick buck? Or should he delete them?

“For many people, integrity is as important as money,” says the voiceover. “At HSBC we understand that people’s values influence their financial decisions.”

The work will rollout across BBC World, Discovery, National Geographic Channel, and Sky News.

It will also appear as part of the in-flight media programming for Tam, Aeromexico, Qantas, Cathay Pacific, British Airways, Emirates, American Airlines, Virgin Atlantic, Singapore Airlines and Air Canada.

AJR
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