Choose speciality channel:   Choose sector channel:     Search the site


VisitSweden ‘Dave goes to Skåne’ viral

Agency: Glue London

Client: VisitSweden

VisitSweden, together with Tourism in Skåne, have launched a viral campaign targeting independent-minded UK travellers to inspire them to take a break in Skåne, southern Sweden, this summer or autumn.

Entitled ‘Dave goes to Skåne’, the campaign focuses on a London geezer’s four video diaries of the region, voiced by the BBC ‘Fast Show’s Simon Day.

The videos have been designed to challenge the ‘ideal’ of the UK break and offer a realistic and affordable alternative in Skåne, with no need to compromise on quality.

Users can view the videos on and can follow Dave’s exploits on Twitter  (, Fickr ( and Facebook (

VisitSweden worked with creative agencies glue and 12foot6 to develop the controversial character, Dave, a know-it-all East End yob, presented as a typical British holidaymaker.

A former hooligan who has channeled his energy into reading books, Dave is still facing some anger and swearing issues.

This ironic contrast is evident throughout the videos, where each time Dave sees a beautiful scene in Skåne he describes it using eloquent language before criticising it, and exclaiming that he’d rather be in back in the UK.

The tongue-in-cheek campaign is aimed at those who think of themselves as ‘travellers’ rather than ‘tourists’ and who consider the idea of any destination full of other typical British holidaymakers as something to be avoided.

They’re exactly the kind of people who would be attracted by Skåne’s array of spectacular sandy beaches, gorgeous countryside, mouth-watering cuisine, cutting-edge art and design and the cool metropolitan city of Malmö – not to mention its lack of ‘Brit’s abroad’.

 “With the Met Office being forced to backtrack on their promise of a ‘barbecue summer’ in Britain, savvy travellers are looking to destinations outside the EuroZone, such as Sweden, to offer good value breaks this summer,” said PR Manager UK & Ireland for VisitSweden, Philippa Sutton.

“We hope that the Dave campaign will help to inspire independent travellers in a fun and lighthearted way to consider the little-known region of Skåne.”

free viagra samples coupon viagra discount coupons online
pet prescription discount card canada drug pharmacy coupon coupon for prescriptions
can i take antabuse and naltrexone can i take antabuse and naltrexone can i take antabuse and naltrexone
discount drug coupon coupons for prescriptions
abortion research paper open abortion doctors
discount drug coupon cialis coupon card coupons prescriptions
late abortion abortion pill procedure when is it too late to have an abortion
discounts and coupons health risks of abortion when is it too late to have an abortion
cialis discounts coupons go pet prescription discount card
discount prescriptions coupons click prescription card discount
sumatriptan migraine headache sumatriptan migraine headache sumatriptan migraine headache
naproxennatrium naproxen en ibuprofen naproxen nsaid
cyklokapron wiki go cyklokapron
lilly coupons for cialis free prescription cards
how to have an abortion pill abortion pill online abortion price
buscopan plus preis buscopan plus preis buscopan dragees
amoxicillin dermani haqqinda amoxicillin 1000 mg amoxicillin 1000 mg
home abortion pill methods facts about abortion pill abortion pill side effects
buy abortion pill the cost of abortion reasons for abortion pill
abortion ethics abortion cons abortion clinic locations
facts on abortion terminate pregnancy pill where to do abortion
abortion at 15 weeks abortion rules
naltrexone uk buy go medication naltrexone
naltrexone how it works vivitral shot
methsuximide naltrexone side effects naloxone challenge
naltrexone for multiple sclerosis user reviews naltraxon
ldn and autism ldn medication trinalin
naltrexone generic cost low dose naltrexone uses ldn therapy
what is naltrexone made of go what does naltrexone feel like




3073 showcases match your criteria