Agency: The Farm
Client: New Football Pools
The New Football Pools is kicking off the new season with a major TV and online campaign, featuring TV presenter Tim Lovejoy transported through time to illustrate the game’s heritage.
A 30-second TV ad sees Lovejoy - presenter of BBC Two’s ‘Something for the Weekend’ and Channel Bee - being transported back through the decades.
From the post-war era dressed in a flatcap, through the Seventies with a ‘mullet’ to the modern day Premier League, Lovejoy extols the game’s virtues with the line: “Football just gets better and better; so do the Football Pools.”
The campaign, which breaks this week, has been developed jointly by VCCP Group agencies BMT, Stephens Francis Whitson and Pure Media. A PR initiative is being handled by Pitch PR.
“There are more reasons than ever before to check out The New Football Pools,” said a spokesman from The New Football Pools.
“We’ve got new games, great prizes and new applications where you can play against your mates for cash. All this is backed up by an inherent love of the brand passed on by fathers and grandfathers.”
BMT managing director Mark Joy added that this year’s campaign displays a concentrated thought around the Football Pools’ ability to keep up to date with today’s fan, with a strong drive online to create a new generation of pools players.
The brand, which is owned by Sportech, was created by the consolidation of Littlewoods, Vernons and Zetters and features top prizes of up to £3m. Its Premier 10 game is the official pools game of the Barclays Premier League.
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