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ADVERTISING CAMPAIGNS

Funniest Ad of the Week. Bonds ‘Racey’

Agency: The Campaign Palace

Client: Bonds

It must be a summer thing. Two campaigns for bikinis in as many days.

Yesterday, we featured 1690 Swimwear, with their ‘Star Wars’ models-come-actresses.

Today things go retro for Aussie label, Bonds. Previously the girls have slapped each other up in a game of Pat-a-Cake.

Now they’ve stepped out of the gym to go ‘al fresco’ in a 1970’s Roller Disco style. Wheeeee.

They’re led by a foxy afro chick who shows them the moves as they get busy accessoried with sun visors and stripy socks. Oh, and knee pads, of course. Let’s not forget health and safety folks.

Whether the moves will be emulated by the skaters in London’s Hyde Park seems unlikely. But we’re sure it’s a look the guys in NYC’s Central Park will jump at, if they haven’t already.

Groovy!

AJR
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