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Johnnie Walker ‘The man who walked around the world’ film

Agency: BBH

Client: Johnnie Walker

Despite how it appears, this is not an advert. It’s not even for public consumption, but YouTube has a funny way of throwing up gems.

This new work was produced to be used internally for the employees of Scottish whisky brand, Johnnie Walker.

In a single continuous take over six minutes long, Robert Carlyle narrates the rise of the brand from the backroom experimentation of a humble shopkeeper to the multinational powerhouse it is today.

Already earning critical acclaim, AdeFreak said, “The combination of bagpiper abuse, well-timed visual cues, pitch-perfect writing and music, and Carlyle's charisma keeps the mini-movie chugging right along.”

“It's also nice to see the renowned gloomy Scottish countryside put to good use.”

AJR
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