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Editor’s Pick. Bennetts Bike Insurance ‘Oh B*****s!!!’ viral

Agency: VCCP

Client: Bennetts Bike Insurance

VCCP Blue have helped enhance Bennetts Bike Insurance’s online presence by delivering a fun and entertaining viral called “Oh B******S!!!”.

The viral includes a number of clips of ‘motorcycling gone wrong’ all of which are destined to end in disaster.

To highlight this the video has been set to the track “If I only had a brain” from The Wizard of Oz. 

Bennetts launched its new advertising campaign in May with the creative message of “Whatever you ride”, which has run across press and online as well as being supported by its recently launched online game, The Bennetts Wheelie Challenge.

The viral video is designed around this new creative message, showing a wide range of bikes and riders, and is on the bennetts.co.uk and YouTube.

‘We wanted to create a fun video for all bikers which they could engage with and pass around the online biking community’, said Account Director, VCCP Blue, Kathy Maxwell.

AJR
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