This ad was nominated for an ANNAs Award
The triple decker boiled egg execution is my favourite of the latest Marks and Spencer work. It takes a lot of restraint and confidence to just shoot the product so simply and expect it to work. Personally I'd want everything dialled up to eleven - lets have dinosaur chicks breaking through the shell - lets paint the shells funny colours.
But thankfully I wasn't involved. The shot is great and makes me want boiled eggs and soldiers for breakfast, not the Nicotinell tablet I'm currently chewing.
Darren Bailes, Creative Director, VCCP
Advertiser: Marks & Spencer
Ad Name: Quality Worth Every Penny - Egg
Creative Agency: Rainey Kelly Campbell Roalfe/Young & Rubicam
Credits: Paul Angus & Ted Heath
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