Choose speciality channel:   Choose sector channel:     Search the site


Lotte Coffy Bite ‘Frogs’ advert

Agency: Rediffusion Y&R

Client: Lotte Coffy Bite

Most people try to avoid crabs like the plague, but in a new advert the director and writer fight it out to get acting snippers, replacing some frogs.

Michael Fink, Hollywood visual effects veteran, Academy Award winner and president vfx worldwide at Prime Focus - India’s leading visual entertainment services company - has directed his first Indian TV commercial for Lotte Coffy Bite.

The Mumbai-based company was appointed by Rediffusion Y&R and MAD Entertainment for the toffee brand’s latest TV commercial.

The commercial attempts to show that the Coffee-Toffee argument propagated by the Coffy Bite brand has moved beyond humankind and into the realm of the animal kingdom.

The ad shows two frogs - Leo and Dino - vying for a Coffy Bite. The frogs, who talk to one another in the spot, were completely created using CGI and visual effects and have their own unique and distinct characteristics. 

“It was a great experience to be working on an Indian TV commercial. This is a tipping point for Indian advertising with increased exposure and involvement of global specialists in Indian advertising projects,” said Michael Fink. “I hope to be associated with many more challenging projects like the Coffy Bite commercial in the future.”
Fink’s direction of the Coffy Bite commercial follows his involvement on the recent McDonald’s ‘No Fry Left Behind’ campaign for DDB Chicago, which was shortlisted at the Cannes Lions International Advertising Festival last month.

Fink consulted on the McDonald’s spot, which was posted by Prime Focus in London.
The global cascading of skills and talent from feature films to commercials is a key part of the Prime Focus ‘Worldsourcing’ business model.

“Everyone loves the coffee-toffee argument, but we wanted to take the story forward through a magical dispute - this commercial captures the story charmingly. The animation is truly world class and brings the concept alive through a level of execution unseen so far.” said Kishore Karumbiah, creative head, Rediffusion-Y&R, Chennai.
Michael Fink received his Academy Award in 2008 for his work on ‘The Golden Compass’. His volume of work includes some prestigious Hollywood projects such as ‘Vanilla Sky’, ‘The Road to Perdition’, ‘X-Men’ and ‘Batman Returns’. 

how much is the abortion pill abortion at 16 weeks where can i get an abortion pill
coupons for cialis printable prescriptions coupons drug coupon card
abortion arguments online coupons free
prescription coupon card prescription savings card
bystolic coupons for free bystolic when will bystolic go generic
discount coupon read surgical abortion
discount prescriptions coupons cialis coupons from lilly prescription card discount
how to abort a baby site early abortion options
doxycycline intrapleural injection doxycycline intrapleural injection doxycycline intrapleural injection
new prescription coupons free coupon for cialis coupons prescriptions
late abortion click aborted babies
forest laboratories patient assistance read forest patient assistance
gabapentin and hydrocodone high gabapentin and hydrocodone high gabapentin and hydrocodone high
coupons prescriptions prescription savings card
cialis price store open generic cialis source
aida kreuzfahrt aidasol aida angebote
concorde concordia rechtsschutz
zithromax dogs link zithromax antibiotikum
yasmine yasmin senel
kamagra 100 kamagra jelly
cyklokapron wiki cyklokapron
microlite pill when to start microlite pill weight loss microlite pill when to start
the cost of abortion where to get an abortion pill how do abortion pill work
coupons cialis prescription transfer coupon coupons cialis
neurontin alkohol neurontin cena
metoprolol pro medicin metoprololtartrat
free cialis coupon 2016 free cialis coupon 2016 cialis online coupon
what is abortion pill abortion pill risks how do abortion pill work
half life naltrexone what is naltrexone used to treat naltrexone dosage forms
naltrexone online naltextrone




3073 showcases match your criteria