Agency: Euro RSCG
Nurofen has implemented a brand new 360-degree summer marketing campaign, incorporating PR, direct marketing and television advertising.
It aims to support the new claim that Nurofen “is scientifically proven to target pain right at its source.”
The new television advertisement that will leverage the new claim that Nurofen is scientifically proven to target pain right at its source will air nationwide from August.
Direct marketing activity has been taking place in one of the leading UK retailers since the beginning of July. The total campaign is worth over £2million and is set to run over the summer.
“The intensive marketing campaign we have devised to support the new claim is an exciting project to work on and will continue to be the focus for Nurofen for the rest of the year ,” said a Nurofen spokesperson.
Research claims that almost three quarters of Brits are planning on taking a staycation this year and over half of the population will visit a British public event over July and August.
Nurofen have enrolled Pain Hot-Spot Hit-Squads to deliver cooling water and ear plugs to target the source of the pain for visitors at the events predicted to be the biggest headaches this summer including: Camp Bestival, Cowes Week, Edinburgh Fringe Festival, The Ashes, and Notting Hill Carnival.