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ADVERTISING CAMPAIGNS

LG ‘Cyclist’ advert

Agency: George Patterson /Y&R Sydney

Client: LG

In a bid to promote the live pause, record and rewind capabilities of its Full HD Plasma TV, LG has roped in the assistance of cyclists from the Tour De France.

In the advert, a man playing golf in his backyard is disturbed from his game by a cyclist who tells him they are ready to start the next leg of the race.

But the golfer tells him he fell asleep earlier and asks them to repeat that section of the race - up a hill.

AJR
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