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ADVERTISING CAMPAIGNS

Scottish Government ‘Go Greener’ advert

Agency: Newhaven

Client: Scottish Government 

Eighties pop icon Gary Numan is starring in a new campaign from the Scottish Government that encourages drivers to leave their cars at home.

The Go Greener travel and transport campaign is asking drivers - like Gary - to leave the car at home when they can, particularly for shorter journeys.

Featuring Numan and his number one single 'Cars', the TV adverts will promote a ‘travel differently’ message. Radio, outdoor and online advertising will also be used featuring the campaign's Mr Earth character.

"We fully appreciate that people need to use their cars when going about their daily lives, whether that is for business or for leisure. However cars make a serious contribution to emissions of greenhouse gases as well as contributing to local air pollution,” said Transport Minister, Stewart Stevenson.

“If we want to tackle the effects of climate change and achieve our world-leading emissions reduction targets, it is clear we all need to take action in a range of areas, including our travel choices.”

He added, "One in three journeys are less than two miles and drivers could help cut emissions as well as pocket some savings by leaving their car at home at least once a week.”

"The Government is also taking action by investing in infrastructure that tackles congestion, improves connectivity and reduces journey times. We are building new rail lines, improving the bus network and putting money into other forms of sustainable travel such as cycling and walking. But we all need to do more to address our travel behaviour."

Gary Numan added that he was surprised to be asked to from the campaign.

" I'm known for liking my cars, but when I saw the idea I was delighted to take part,” he said “The campaign has really made me think about using my car on little unnecessary journeys and from now on I'll definitely be leaving it at home more."

AJR
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