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ADVERTISING CAMPAIGNS

Save the Children 'Make your Mark’ experiential campaign

Agency: Exposure

Client: Save the Children 

Integrated agency Exposure has created a stunning festival initiative for Save the Children. The ‘Make your Mark’ campaign which is part of a wider movement to help save children’s lives, will tour UK festivals this summer and will ask festival-goers to leave their thumbprints as a show of support and to force governments to act.

The agency will take an eye-catching 9m metre high, 5 metre wide “lantern” style installation to some of the UK’s most popular festivals including V Festival, Bestival and the Bristol Balloon Fiesta, with the aim of collecting a total of 100,000 thumbprints from hand raisers.

Exposure has created the campaign’s thumbprint identity as well as the concept for and delivery of the impressive, colourful festival installation.

The ‘Make your Mark’ campaign aims to raise awareness of and support for four key policy calls, which will help to eradicate child mortality. Different colour thumbprints and icons on campaign collateral represent each cause. Make your mark for clean water – a water drop; for healthcare – a heart; to end hunger – a blade of corn; for preventing disasters – an exclamation mark.

Two x 12 metre high rolling canvases will be erected within the ‘Make your Mark’ installation at each festival.  Festival goers will be encouraged to place their thumbs into giant drums of coloured ink - each colour representing one of the four different policy calls – and to leave their mark on the canvas. Colourful pocket leaflets include details of each cause and encourage people to show they care by taking part in the initiative and data capture cards include a space to leave a thumbprint.

Support for the initiative will be presented to governments to force them to take action to stop children dying.

Save the Children brand manager Rebecca Walton, said, “Make Your Mark is an exciting, campaign which is extremely visual, easy for people to sign up to and with a powerful message. Nothing could be easier than leaving a thumbprint as a show of support.”

AJR
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