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npower ‘Wallace and Gromit’ advert

Agency: Beattie McGuinness Bungay

Client: npower

Wallace and Gromit have been launched on the small screen this week in a cracking new energy efficiency advert from.

In the latest 30 second ad the famous pair suffer another calamitous mishap when Wallace concocts a baa-rmy scheme to fill his loft with sheep for better insulation.

As poor Gromit ‘rams’ shut the loft hatch, the ceiling begins to crack and the entire flock, along with plaster and rubble, come tumbling down.

Luckily npower Bob appears to tell them there is an easier way: most homes have poor loft insulation, so it’s wise to prepare for winter by letting npower insulate your loft from only £149, saving time, money and sheep.

Wallace and Gromit’s appearance is the second of a series of npower adverts starring the duo. Each ad will be characterised by the famous duo doing what they do best and inventing hair-brained schemes to make their home more energy efficient.

The ad aims to highlight the benefits of insulating your loft properly and how the British energy company is helping to make energy efficiency easier.

It follows the success of the first npower ad starring Wallace and Gromit, which aired in March this year and has sent installations of energy efficient boilers soaring. 

“Wallace and Gromit are a family favourite and the most famous Oscar winning duo in Britain,” said npower marketing director, Kevin Peake.

“We’re hoping their positive approach to energy efficiency will help people see how simple it is to make small changes and a big difference to their energy bills.”

No sheep were harmed in the making of the ad.

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