Client: OneDotZero Film Festival
Wieden+Kennedy has been appointed to create the brand identity for this year's onedotzero film festival.
Being hosted at the BFI Southbank from 9–13 September, it will present international moving image work from “beyond the frontiers of innovation” to “inspire, provoke and entertain.”
2009's festival theme of 'convergence and collaboration' inspired W+K’s idea to take advantage of onedotzero's vast fan base and constant, global, online conversations to create this identity.
They are harnessing and bringing together these live conversations from a diverse range of conversational sources (twitter, blogs etc.).
These aggregated words and opinions are being channelled via specially produced software (devised by computational designer Karsten Schmidt) through colourful strands that move organically as if alive - they gravitate towards invisible paths that will ultimately mirror onedotzero's font and logo: a living, breathing identity that encapsulates the themes of the festival.
A snap shot will be used to create the print and a recording will be taken to create the video content. The agency is also working on a live interactive version for the duration of the festival on the Southbank in September.