Agency: RKCR Y&R
Client : Rosemount
RKCR Y&R have launched a global brand campaign to revive Rosemount’s creative identity, sense of style and self-expression.
The brief was to create a campaign which reflects Rosemount’s creative, innovative and refreshing approach to making wines.
The manufacturer believes that commitment to keeping things fresh, and making wine interesting and exciting as possible, is what sets them apart from the competition.
Whereas other wine brands simply ‘produce’ wine, Rosemount’s stance is tha it approaches winemaking with a creativity and craftsmanship which sets them apart – as creators, not producers.
“This strategy lead us to create a campaign which centres around Rosemount as being “creators of wine,” said a RKCR Y&R spokesperson.
The TV, print and online ads aim to demonstrate Rosemount’s creativity by bringing the wines to life in a visually creative way.
The soundtrack features music commissioned and composed by Dan Neale.
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