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ADVERTISING CAMPAIGNS

Ask.com projection

Agency: Fallon

Client: Ask.com

The House of Commons was the backdrop to not one, but two guerilla projections on Monday.

One was for youth group, Make Space. The other was for this unbranded creative.

The clue is in the font. Eagle eyed markers reading coverage in the Metro on the tube would only have to raise their eyes to the tube card advertisements to make a connection with the weighty 'Information-Revolution.org' campaign.

Now all is being revealed.

It's for Ask.com who are challenging Google's search engine dominance in the UK.

They argue more than 75 per cent of people in the UK just use Google and are encouraging web users to exercise their access to choice and use Ask.com

AJR
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