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ADVERTISING CAMPAIGNS

Subway ‘Be Yourself’ advert

Agency: MMB, Boston

Client: Subway

Olympic swimmer Michael Phelps has made his TV ad debut for sandwich chain, Subway.

Starring alongside fellow Olympian Jared Fogle, Phelps’ backing aims to show how easy it is to personalise sandwiches at Subway providing a humorous contrast between the lifestyles of the two sportsmen.
 
"Michael Phelps is one of the world's most famous fans of Subway and the new television commercial demonstrates how everyone from world champions to everyday people can have their sandwiches made to their specific tastes at over 30,000 Subway locations across the globe," said Subway CMO, Tony Pace.

AJR
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