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Funniest Ad of the Week. Mentos ‘Beat it’

Agency: BBH


Client: Mentos


Mentos have signed up the talents of human beatbox star, Killa Kela, for a new advertising push in the French market.


The new Mentos Aqua Kiss mouth-watering gum launch sees the continuation of ‘There’s nothing like a Mentos Kiss’ brand line.


2008 saw the launch of a new strategy for Mentos which showed how the freshness of Mentos gum and candy made consumers ready to kiss… ‘like nothing else’.


TVCs each demonstrated a very different type of Mentos Kiss, including the award-winning Jazz Club, as well as the interactive kissing games KissCam ( and KissFight (


The new TVC is set outside a typical US gas station where a group of friends pull up to refuel. As he waits by the car, one of the guys begins to beatbox.


Our local guy, the hero, matches his beatboxing and they begin to dual, each time raising their beatboxing game. However, their mouths soon dry up and they begin to falter.


Our hero pops a piece of new mouth-watering Aqua Kiss gum whereupon his mouth transforms itself, producing the most amazing beatboxing sounds. Naturally, he gets the girl, who simply can’t resist his Aqua Kiss.


‘Beat It’ was shot in Prague, recreating a typical US gas station that can be found on the backroads of a typical road trip.

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