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ATOC ‘Gnome’ advert

Agency: WCRS

Client: ATOC

The ATOC (Association of Train Operating Companies) has launched a new summer campaign with a 50sec film made for cinema audiences.

It follows an on-station and on-train communications, national press and online drive launched in April.

The campaign has been launched after it was found that the credit crunch has had a major impact on commuter train travel.

It hopes to encourage more people to travel by train outside of peak hours for leisure – inspiring people to go on a day out summer using the train companies of southern England.

The work from WCRS is based around garden gnomes travelling on days out in the South East.

In it we see a garden gnome, who 'comes to life' when his owner leaves for the day, and goes on a day out by train.

He’s seen playing with his friends by the seaside, visiting a castle, sightseeing in London and retuning just in time for his owner to come home, none the wiser. 

Accompanied by the classic track "Alright" by Supergrass, the film was made by shooting more than 3,000 still pictures and stop-frame animating them together.

It aims to drives people to the refreshed website, the ATOC-run site which promotes leisure travel by train in southern England.

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