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ADVERTISING CAMPAIGNS

Virgin Media ‘Fantastic Journey’ advert

Agency: RKCR/Y&R

Client: Virgin Media

This advert is part of the first TV campaign for Virgin Media mobile, since the company was formed.

‘Fantastic Journey’, the second in Virgin Media’s ‘Powerful Stuff’ series, features images and a soundtrack that could catapult 90s alternative rock band, Mazzy Star, back into the limelight with the ‘Into Dust’ soundtrack.

Aiming to showcase the power of the internet on a Virgin Media mobile phone, the ad opens with a man boarding a train. As he sits down and pulls his mobile out of his pocket he is immediately whisked away to be with friends and loved ones and is immersed in a world of music, film and gaming.

“This is an ad that really packs a punch,” executive director of brand and marketing at Virgin Media, Ashley Stockwell, said.

“We wanted to engage people on an emotional level and show them just how much the mobile internet brings to them, all for less than the price of a packet of crisps. Bringing our mobile product back to the small screen has been truly powerful stuff.”

The TV ads are part of a multi-million pound media campaign for Virgin Media, which includes TV, print, outdoor and online.

Celebrities such as Busta Rhymes, Pamela Anderson and Christina Aguilera have all deatured previously in Virgin Mobile adverts.

The company last ran a TV ad for its mobile product in December 2005, signing up world famous supermodel, Kate Moss, shortly after a media scandal.

AJR
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