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Barclays ‘Fake’ advert


Agency: Venables Bell & Partners

Client: Barclays Bank

‘Keeping it real’ is not a phase we would usually associate with the world of banking, but rather some homeboys in da hood.

Still, that’s what Barclays would have us believe is their stance in these troubled financial times.

In this advert from Venables Bell & Partners as part of a US campaign, a man leaves a bar and hits the streets of a city.

But all is not what it seems. People have been replaced by mannequins and the city has been transformed into a theatrical set. Oh woe!

That’s until he bumps into a Barclays and is greeted by a friendly banker.

“Bank on substance,” say Barclays. But as they say in Big Brother, “You decide.”

AJR
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