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ADVERTISING CAMPAIGNS

Drinkaware ‘Drink Less, Miss Less’ advert

Agency: Fulwell73

Client: Drinkaware 

England cricketer Jimmy Anderson, has been signed up to star in a light-hearted video, encouraging people to regulate their summer drinking.

‘Drink Less, Miss Less’ from alcohol charity Drinkaware is aimed at encouraging people to think about their summer drinking and the effect it has on their health and wellbeing. A series of ambassadors have signed up to support the campaign, the first being Anderson.

The features the sportsman running in to bowl in a crucial match and bowling the batsman out LBW. Unfortunately for Anderson, his big moment is ruined by the umpire, who has been sneaking a drink and is unable to control himself any longer.

Although handled in a tongue-in-cheek way, the aim of video is to inform adults that alcohol is a diuretic and drinking results in more fluid being peed out than is taken in. Resulting dehydration is also responsible for hangovers and can become a serious risk, particularly during hot weather.

The campaign has been prompted after research from the charity found people drink more in the summertime than they do at any other time of the year.

The drinkaware website also contains further details on the campaign and the effect of alcohol on the body, behind-the-scenes exclusives, summer drinking tips and a guide to the Ashes.

CEO of Drinkaware, Chris Sorek, said, “The summer is a time to have fun and relax, but it’s really important that we all think about how much we’re drinking and the effect it can have on our health and wellbeing.

“The ‘Drink Less, Miss Less’ campaign uses a light-hearted approach to encourage adults to keep track of their drinking and to think about its effects – going to the toilet being only one of them!”

AJR
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