Client: De Montfort University
De Montfort University has launched a new national television and press ad campaign to evidence the excellence of the university and raise awareness of the brand.
Devised by creative agency Michon, the six TV executions feature successful alumni, honorands and staff including a number of high profile names that showcase their connections with DMU.
A follow-on from the success of the previous undergraduate campaign devised by Michon, International Footwear Designer Professor, Jimmy Choo OBE, celebrity photographer Andy Gotts and internationally renowned choreographer and dancer Akram Khan MBE all feature in the adverts.
Chartered Environmentalist Parneet Paul, Media Entrepreneur and DMU Chancellor Lord Waheed Alli and earth mapping expert Professor Philippa Berry also feature.
Carla Grimley of DMU, said, “We were really keen to take the idea of the ‘lights’ campaign to the next level using alumni and high profile people associated with the university to raise awareness of the brand.
“We are delighted that our team has managed to gather such a high calibre and wide range of successful people and are extremely proud that they are associated with DMU. Michon has once again achieved great results through working with the DMU team so closely.”
The TV campaign is supported by an extended national press campaign.