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Premier Inn ‘The Shining’ advert

Agency: RKCR/Y&R

Client:  Premier  Inn

British comedian Lenny Henry re-creates famous moments from classic films in the  latest push for the Premier Inn hotel chain.

Six executions have been designed to highlight the excellent value and quality credentials of Premier Inn for both leisure and business guests by comparing them  to nightmare hotel scenarios from the silver screen

Head of Marketing for Premier Inn, Steve Conway, said,  “The campaign really cements Premier Inns position as the leading hotel brand in the UK. This new series of adverts shows how quality and value are available to all our guests, whether travelling for leisure or business.”

Richard Exon, Rainey Kelly Campbell Roalfe / Y&R CEO added that the 2008 campaign featuring Lenny tracked as one of the most effective ever, helping establish the brand new Premier Inn brand in record time.

“These next instalments continue the good work,” he said.

The campaign will be fully supported by heavyweight digital activity created by Dare and booked through Starcom Mediavest.

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