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Dore 'Story' advert

Agency: Knifedge

Client: Dore

Knifedge, the creative network, has created two short animated films for Dore, the personalised treatment programme for people with learning difficulties.

Dore is a drug-free, science-based exercise programme designed to help children and adults with learning difficulties such as dyslexia, dyspraxia, ADHD and Asperger’s. Through a series of practical daily exercises, participants improve their concentration and coordination, restore their confidence and set free their ability to learn.

Dore is spearheaded by former Wales and British Lions rugby international, Scott Quinnell, himself a dyslexia sufferer who benefitted from the programme. Knifedge’s two one-minute films use bright colours, simple visual analogies and a clear narrative to explain the journey through the Dore programme in everyday language.

The films feature prominently on the Dore website at

Creative director at Knifedge, Tim Bird, said, “Dore programmes are very much tailored to the individual, so our key challenge was finding a way to explain the concept to people at a broader level. Animation allowed us to keep the focus on an individual’s journey through the Dore programme, yet in a way that adults, young people and children could all relate to.”

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