This ad was nominated for an ANNAs Award
After ploughing through a forest-load of appalling press ads, it was a pleasure to be hit by this. An ad that’s clean, simple and entertaining. Instead of trying to cram in every bit of information they could about bmi, they’ve put across one simple fact in a warm, witty way. Refreshing.
Malcolm Duffy, Executive Creative Director, Miles Calcraft Briginshaw Duffy
Ad Name: Arrivals Lounge
Creative Agency: M&C Saatchi
Credits: Phil Reedy & Matt Beaumont
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