Agency: CBS Outdoor
Working closely with CBS Outdoor, HSBC has immersed consumers in tennis mania from the moment they alight the train at Southfields Tube station with a mock tennis court to get commuters ready for the Wimbledon experience
The creative strategy of “Who’s your greatest champion?” has been realised through a mock tennis court surrounded by future generations playing tennis behind special-build nets sitting on the cross track area.
The end of the platform is dominated by the new Centre Court roof, completing this stunning and memorable campaign which has got everyone at the station talking and taking photos.
HSBC are the official banking partner for the All England Lawn Tennis Club’s annual championship at Wimbledon. The bank wanted to amplify this sponsorship to consumers on route to the event itself during Wimbledon fortnight.
Southfields station the feeder station to Wimbledon so is the perfect location to create an exclusive and powerful engagement with their target audience.
HSBC also sponsored CBS Outdoors Wimbledon shuttle buses.
The installment runs until July 7.