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Diet Coke Ugly Betty ‘Dress’ ident

Agency: Mother

Client: Diet Coke

Diet Coke has produced a series of idents around its sponsorship of series three of ‘Ugly Betty’, the award-winning comedy, on Channel 4 and E4.
 
The work, produced by Mother, feature a marionette style puppet called Eleanor who is a stylish, sassy, sophicated puppet who pulls her own strings.

To complement the fashion based setting of ‘Ugly Betty’, each ident centres around fashion and how it can be shaped to express individuality.

Eleanor is showcased taking control of her own puppet strings, enabling her to turn her back on what society dictates and channel her signature style in her own unique way – using her jewel-encrusted industrial welding torch to customise an extravagant couture dress.

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AJR
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