Agency: Ogilvy and Mather
Client: Louis Vuitton
Luxury bag company, Louis Vuitton, has signed up a trio of astronauts for its latest high-profile campaign, promoting the ‘Icare’ travel bag, worth a cool £910.
Buzz Aldrin, Sally Ride and Jim Lovell star in this video, to be hosted at louisvuittonjourneys.com from July 2.
Entitled, ‘Some journeys change mankind forever’, the astronauts sit in the California desert talking about how space changed their lives.
In an accompanying series of press adverts, shot by celebrity photographer, Annie Liebovitz, the three spacemen sit on the bonnet of a battered truck gazing to the moon and stars in the nighttime sky.
Vuitton’s head of communications, Antoine Arnault, said the work is intended to be “an homage to these great travellers.”