Agency: Russell Agency, Kansas
Client: Bob’s Mops
The kind of marketing that doesn’t cost the earth but still has great impact is the kind of marketing we like.
Oh, and anything involving monkeys, gorillas and other primates. If they dance, that’s a bonus.
So it’s no surprise that this work caught our eye.
In a bid to draw some (monkey) business, the owner of Bobs Mops dons a hairy gorilla suit and dances for potential mopping customers, with a little help from the Russell Agency based in Kansas.
Commentators have praised the agency for reaching out to the local community and, in particular, small businesses, with their creative insight and skill. And who are we were to disagree.
How many mops were sold and how many potential customers were actually scared away has yet to be determined. But it’s a great piece of entertainment all the same.