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Samsung ‘Beat DJ’ advert

Agency: Beattie McGuinness Bungay

Client: Samsung

This TV ad for the Beat DJ handset featuring US band Chester French.

Unfortunately for the band they are upstaged by a giant finger – the real star.

The Beat DJ is a Samsung Mobile Project being organised in conjunction with Bang & Olufsen ICEpower.

Director Paul Hunter worked with Cut + Run's David Checel for the project.

"From the live action shoot featuring a man-in-a-finger costume, to the complex edit needed to synch the CG finger's action with each music track, this project was infectious and bizarre in the best possible way," said Checel.

"Paul and I worked together to find moments that strike a balance between the band being annoyed and enjoying the finger's antics. From an editor's standpoint, it doesn't get better than that."

 

AJR
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