Agency: Leo Burnett, Toronto
Client: Fairy Non-Bio
If ever there was a reason to move out of your parents’ home, this is it.
A man in a bath is harassed by his mother who comes in to play hide and seek with a ‘rubber ducky’.
Suitably embarrassed, he plays along.
The work closes with the line, 'You can only baby them when they're babies. Soften their world while you still can.'